This past month, the Aurum Tides team, led by JasiCaesar, attended the highly anticipated PITCH Scotland 2025, Glasgow’s leading conference and showcase for hip-hop, R&B, and underground culture.
From electrifying stage performances to intimate networking sessions, PITCH proved once again why it remains one of the most influential events in Scotland’s music calendar.
Aurum Tides was on the ground to capture, connect, and celebrate the raw creative talent shaping the UK’s evolving soundscape.
The Vibes and the Performances
This year’s lineup brought together a diverse mix of artists representing the strength and versatility of Scotland’s underground scene. Fans were treated to live sets by:
Dyfyant, Redding, Skyman, Reno T, Safari, Viv Latifa, and many more dynamic voices who took to the stage with energy, confidence, and authenticity.
Each performance carried a distinct flavour — from lyric-driven hip-hop to soulful melodies and energetic sounds. The only genre that was missing, and one we would have loved to see, was Afrobeats, all contributing to a collective sound that embodies the creative pulse of Glasgow.
Watch Highlights Now: The full performance clips from the event are now available on the Diamond Empire Made Music YouTube Channel, giving fans a front-row view of the energy and talent that defined this year’s edition.
What Is PITCH Scotland?
PITCH Scotland is the international conference of hip-hop and underground culture in Scotland, bringing together artists, producers, promoters, and industry experts for a weekend of music, learning, and collaboration.
Hosted across Glasgow venues such as Drygate Brewery and McChuills, the festival featured:
- Live performances and showcases by emerging and established acts
- Panel discussions and masterclasses on topics like music rights, touring, and artist branding
- Speed networking and one-to-one meetings connecting artists with managers, bookers, and labels
- Open mic sessions and cyphers spotlighting undiscovered local talent
The event continues to solidify Scotland’s place as a major contributor to the UK’s hip-hop and underground scene, while bridging the gap between grassroots creators and global audiences.
Explore the full programme here: pitchscotland.com/2025programme
Why Events Like PITCH Matter
1. Networking & Relationship Building
Music thrives on connection. Events like PITCH Scotland create spaces where artists, producers, media professionals, and fans can meet, collaborate, and form lasting partnerships.
2. Learning from Industry Experts
Panels and workshops equip attendees with real-world insights — from understanding royalties to crafting stage strategy and digital marketing.
3. Elevating Local Talent
Every performance at PITCH is a statement that Scotland’s creative voices deserve global attention. It’s a launchpad for new artists and a reminder that underground doesn’t mean unseen.
4. Community & Collaboration
The festival fosters a collaborative ecosystem, uniting different music styles — from hip-hop to afrobeats — under one shared purpose: growth through community.
5. Digital Reach & Global Impact
With performances now streaming on Diamond Empire Made Music’s YouTube Channel, these artists are reaching new audiences far beyond Glasgow — showcasing how local talent can resonate worldwide.
Final Thoughts from Aurum Tides
Being part of PITCH Scotland 2025 reaffirmed everything Aurum Tides stands for — creativity, connection, and community. The atmosphere was electric, the performances inspiring, and the conversations invaluable.
As JasiCaesar and the Aurum Tides team continue to document and support artists across Glasgow and beyond, events like PITCH fuel our mission to spotlight authentic talent and bridge Scotland’s underground music scene with the global stage.
Stay tuned for more exclusive recaps, artist interviews, and event coverage on aurumtides.com.
